Frequently Asked Questions
Bulova was founded in New York in 1875 and is an American heritage brand, now part of the Japanese Citizen Group, which gives it both Citizen's movement engineering and Bulova's own designs and assembly across global facilities. Its American pedigree is real: a Bulova chronograph went to the lunar surface on Apollo 15 in 1971, and the Accutron tuning-fork movement once kept time aboard Air Force One and in NASA instrumentation. Starbuy is an authorised Australian Bulova stockist carrying one of the country's largest ranges, including Archive Series reissues of these heritage pieces.
Yes — Bulova is a respected mid-market brand with a genuine horological track record, best known for precision innovation: the 1960 Accutron was the world's first fully electronic watch, and its high-frequency quartz calibres run at far higher beat rates than typical watches. It sits in the accessible-premium tier, offering automatic and chronograph movements at prices well below Swiss luxury. Starbuy's authorised Bulova collection spans entry automatics to limited-edition Archive models, several of which are exclusive to Starbuy in Australia and New Zealand.
Bulova is positioned as affordable premium rather than luxury — most models sit in the few-hundred-dollar range, with limited editions and complications reaching higher. That's precisely its appeal: heritage design and proven movements at accessible prices. Sought-after reissues like the Lunar Pilot, the Oceanographer "Devil Diver," and the Computron command attention from collectors. Starbuy stocks the breadth of the range plus AU/NZ-exclusive limited editions you won't find through other local retailers.
Bulova has been owned by Japan's Citizen Group since 2008, while retaining its independent New York–rooted identity and design language dating to 1875. This is the heritage hook: the brand behind the first electronic watch (Accutron), the only watch worn on the moon outside the issued NASA kit (the Apollo 15 Lunar Pilot), and distinctive 1970s designs like the angular Computron and the asymmetric "Parking Meter." Starbuy is an authorised distributor and brings the Archive Series — modern reissues of these icons — to Australian buyers.
It's pronounced buh-LOH-vah — three syllables, stress on the middle. The name comes from founder Joseph Bulova, a Bohemian immigrant who opened a New York jewellery shop in 1875. Starbuy carries the full authorised Bulova range in Australia, including limited and exclusive editions.