Bulova Precisionist

Name: Bulova Super Seville 35mm Sodalite Watch 98A337
Brand: Bulova
SKU: 98A337
Price: 1611.00 NZD
Availability: InStock

Explore the Bulova Precisionist 262 kHz High-Beat Quartz Movement Collection, where American watchmaking heritage meets advanced accuracy, bold design, and high-quality manufacturing. Celebrated for its continuously sweeping second hand and highly precise quartz technology, Bulova Precisionist watches deliver exceptional performance with distinctive style. Featuring statement case shapes, innovative materials, and cutting-edge chronograph design, this collection is ideal for collectors and watch enthusiasts seeking modern Bulova watches with technical innovation, reliability, and powerful wrist presence.

Frequently Asked Questions

What is the Bulova Precisionist movement, and what makes it different?

Precisionist is Bulova's proprietary high-precision quartz movement that vibrates at 262 kHz — about eight times the frequency of an ordinary quartz watch. That ultra-high frequency does two things: it delivers far greater accuracy, and it drives a smooth, continuously sweeping seconds hand rather than the once-a-second tick of standard quartz. The result is a watch that glides like a mechanical movement but keeps the precision of advanced quartz — which is exactly why it's a standout for everyday wear.

Is the Precisionist automatic, or does it use a battery?

It's quartz, so it runs on a battery — there's no winding and no automatic rotor, despite the mechanical-looking sweep of the seconds hand (that smooth glide is what fools most people into thinking it's automatic). There is no solar version; the accuracy comes from the high-frequency quartz crystal, not a winding mechanism. The practical upside is genuine: set-and-forget reliability, with no need to wear it daily to keep it running.

How accurate is a Bulova Precisionist?

Because the movement runs at 262 kHz, it's engineered to keep time to within seconds per year — dramatically tighter than a standard quartz watch and in a different league from any mechanical watch. Bulova also built in greater resistance to temperature changes, which is one of the main factors that throws ordinary quartz off over time. For a customer who simply wants a watch that's always right, this is the headline reason to choose the line.

How do I set the time and date, use the chronograph, and re-centre the seconds hand?

Pull the crown to its first position to set the date and to the second position to set the time; on chronograph models the side pushers start, stop, and reset the stopwatch. If the chronograph seconds hand doesn't return exactly to zero after a reset, the movement has a simple re-centring (calibration) procedure done through the crown and pushers — a common quartz adjustment, not a fault. Because the exact steps vary by reference, we include the model-specific manual with every watch.

Are Precisionist watches good value, and where are they made — are they Swiss?

For the price, Precisionist offers a level of accuracy and finish — and, on many references, 100–300m water resistance and a sweeping hand that mimics a far more expensive mechanical — that represents strong value. To be precise on provenance: these are not Swiss-made; Precisionist is Bulova's own high-precision quartz technology, from an American-heritage brand founded in 1875 that's now part of Japan's Citizen Group, and the watches are assembled to Citizen Group standards. Every one sold by Starbuy is brand-new, authorised stock with the full manufacturer's warranty — the reliable way to avoid grey-market pieces sold without valid cover.